Baja Grill makes presence in Hobbs with BGs Burgers and More
‘A different burger for everyone’
Baja Grill has come to Hobbs, in a way.
Owners of the popular Lovington eatery opened BG’s Burgers and More at 4006 N. Grimes St. recently. An official grand opening and ribbon cutting is scheduled for Saturday at 10:30 a.m.
The family operation expanded to Hobbs, taking the location previously occupied by Burger Builders and keeping hamburgers the main item on the menu.
“We’ve always wanted to come to Hobbs for some time now. This opportunity came up and it’s kind of perfect,” said co-owner Chan Kim. “We have a pretty big following from Hobbs that go up to Lovington to eat on a regular basis. We’ve been well-received so far from those customers.”
He emphasized the Lovington location is a full-service restaurant, while the BG’s Burgers and More in Hobbs serves through the window, either the drive-thru or walk-up, from 11 a.m. to 8 p.m. Monday through Saturday.
Kim’s brother Kenny Kim explained how the acquisition came about.
“We knew the previous owner. He lived there in Lovington, so we know him fairly well,” Kenny Kim said. “He kind of wanted to get out of it, so he pitched it to us. He wanted to retire and thought of us. He knew we were trying to get over here in Hobbs.”
Chan Kim added the family was waiting for the right opportunity to come to Hobbs.
“Something came up and we discussed it as a family,” Chan Kim said. “The consensus was we’d give it a run.”
The family concept was emphasized as Chan’s wife Teresa rushed between serving customers at the window while checking in on the News-Sun interview.
Ki Kim, the brothers’ father, also came in while Chan Kim was explaining some of the restaurant employees commute back and forth from Lovington, but all those in the hamburger shop currently are Hobbs residents. Applications for employment are still being taken.
“I’m just helping them. I have my own business,” Ki Kim said, mentioning his body shop on Bender Boulevard.
“Dad wears a lot of hats. He does whatever we need him to do. He’s mister fix-it,” Chan Kim laughed. Chan Kim is also an investigator for the Lea County Sheriff’s Office.
The BG’s Burgers and More menu also lists chicken sandwiches, nachos, tacos, burritos, shrimp, salads, soft drinks, ice cream “and more.”
“The majority of our menu consists of burgers,” Chan Kim said. “We try to have a different burger for everybody.”
The family hopes to encourage participation in their ribbon-cutting ceremony Saturday.
“We have about 50 promotional cups. It’s a little tumbler we had printed up,” Chan Kim said. “If you buy that, you’ll get happy hour prices for the entire year. It’s for the first 50 customers that we have.”
Meanwhile, Chan Kim urged clarification that the two operations, Baja Grill in Lovington and BG’s Burgers and More in Hobbs, are separate concepts.
“Lovington is a full-service restaurant and this is a drive-through or walk-up,” he said. “That’s been a lot of confusion. Several people have been calling Baja in Lovington and come to pick it up here.”
Curtis C. Wynne may be contacted at reporter3@hobbsnews. com.
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